“We are changing the world with technology”- Bill Gates

Once, we listened to this quote, and now we are experiencing this. The sudden boom in the field of AI transformed the ways of working and functioning in 360° manners regardless of industry and job role.

Like every other field, Artificial intelligence also changes the marketing landscape by enabling digital transformation for marketing, letting companies collect and evaluate related data to gain insight, automate repetitive tasks, and design personalized consumer experiences.

One-third of the companies have already adopted Artificial Intelligence, and an additional 42% are in the planning stage of AI implementation.

AI is an indispensable tool for businesses looking for digital transformation in marketing and has the vision to gain a competitive edge in today’s digital age.  To know the role of artificial intelligence in marketing and how it’s changing the dynamics completely, read this blog to get complete knowledge. Let’s dive in,

 What is Artificial Intelligence, and How is it Beneficial?

In simple words, AI or Artificial Intelligence are the branches of computer science that come with the ability to perform tasks that typically require human intelligence. But now, this definition of AI has changed, as AI can do most of the things that normal humans can do. The chances are high that they will come into a parallel position with humans from all walks of life in the near future.

According to a market forecast, AI will surpass US$ 1591.03 billion by 2030.

Artificial Intelligence Benefits

AI in digital transformation has become mandatory because of its numerous benefits. Some of the notable benefits are:

• It helps businesses to analyze customer data to generate personalized experiences.
• It lets businesses make data-driven decisions through its ability to provide insight into vast amounts of data.
• Play a significant role in freeing human resources by automating routine or repetitive tasks.
• Also, inform business beforehand about equipment failure, reducing downtime and maintenance costs.
• Analyze business social channels and customer feedback to understand sentiments and help them improve their products and services.
• Provide customized learning experiences for learners, improving engagement and outcomes.

Example of Platform Using AI for Digital Transformation for Marketing

To understand the power of AI in digital transformation, check how these two e-commerce giants, Ali Baba & Amazon, are taking advantage of it. They both have been at the forefront of employing Artificial Intelligence in their digital transformation efforts to improve their marketing strategies. Both used AI’s capacity to evaluate customer data, enhance customer experience by offering personalized shopping recommendations and automate daily operations.

In short, artificial intelligence has an integral role in digital transformation for marketing and provides a competitive way to skyrocket their success.

The Impact of Artificial Intelligence on Marketing

The role of artificial intelligence is revolutionizing in changing the work approach of marketers. By leveraging the power of machine learning, language processing, and predictive analysis, marketers can create highly effective campaigns tailored to individual customers’ needs and preferences. With artificial intelligence, marketers get insight into customers’ behavior, generate content that clicks customers’ sentiments, optimize and channel their campaigns properly, and enjoy successful outcomes.

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Here are some ways that perfectly portray the impact of AI in digital transformation for marketing:

1.  Personalization

The role of artificial intelligence in impacting personalization is considerable. It lets the brand design personalize marketing campaigns and messages based on individual customer preference, behavior, and interest, leading to higher engagement and improved conversion rate.

2.  Content Creation

Content creation is another aspect Al significantly impacts. It helps businesses to evaluate their target audience demands to generate and design highly effective content according to it and help to boost traffic and generate more leads.

3.  Customer Service

Customer service is a thing that can make or break your brand. Like every other aspect, customer service is also impacted by the arrival of AI in digital transformation. The one thing that became the reason for revolutionization is the AI-powered chatbot, which makes the dream of 24/7 customer service a reality.

By 2025,  AI will drive 95% of customer experience.